The motives and reasoning behind why many people get into blogging vary many differently, and as the world of blogging has evolved, so has the market behind it. It used to be, in the very early stages that most people started a blog because they simply wanted to get out personal struggles, emotions, or encounters. Now there are blogs of every kind, of every industry and type, whether personal or business. What cannot be denied is that whatever format or platform you use, one thing you cannot go without is traffic. If you don’t have any traffic, you might as well be talking to yourself.
The truth is, at some point or another, every blogger hits that wall. It may come in the beginning, where no one knows about your blog, and you‘re trying everything to get the word out. Or it may come later, after you’ve had success building a good base, but everything seems to come to a grinding halt. Whether it’s one of these situations, or even if you have traffic but are looking for improvement, there’s always something you can do increase the number of visitors to your blog. Sometimes it’s some of the subtler changes that make the difference. Here are a 10 tips and tricks to getting more traffic.
1. Check your motives. Blogging takes a lot of discipline, desire, passion, and perseverance. Undoubtedly, somewhere along the way you’re going to be faced with challenges that will make you question yourself. In times like these, such as when you aren’t getting traffic, you must ask yourself whether you’re doing this out of a real passion to help others, or whether you’re doing this for yourself. Because truth is, if you’re doing this for yourself you might as well just post something daily on Facebook. Blogs are about helping other people and bringing useful information to their lives. So even if you’re talking about yourself, do it in a way that involves your readers, which will make them relate to what you’re saying and want to interact with you.
2. Write shorter posts. We all know that people have short attention spans, and when it comes to reading online content, it only gets worse. Studies show that a person spends an average of 96 seconds reading a page or blog post. Since you don’t have much time to reel in the reader, hit them with quick information that will draw them in, but don’t drag on too long. Don’t make your posts too short, either, however.
3. Don’t blog as often. Many people have this imaginary idea that they have to blog every single day. Who made up that rule? The truth is, sometimes you can lose even some of your most faithful readers doing that. Unless you have a big team that puts out a lot of different content, sometimes people with busy lives have a hard time keeping up with every single thing you post. So spread out a couple days in between posts or cut back to once a week. (huh, I’m sure many people will disagree with me on this)
4. Guest blog. Guest blogging is one of the biggest ways to bring traffic to your site. SEO and linking matters, so the more you have readers from other sites intrigued with you and linking from other credible sites, the greater online presence you’ll have. Obviously, everyone doesn’t have connections to a popular blog, so this is one you’re going to have to work at. It doesn’t have to be a celebrity; it could be a friend you have who you know has a pretty big following.
5. Always try to add an element of humor. To increase and maintain traffic to your blog, one thing you always want to do is make people laugh. It sounds funny, and may even seem nonsensical to some people, but you want to make people relate to you, and feel like you are a real person behind their computer screen. The best way to do that is to make them laugh. Even if you tell the worst jokes, don’t be afraid. Everybody has a sense of humor, and it just might be your particular style of humor can be something people catch on to.
6. Use social media. For the younger generation, this should be a given. A lot of the older generation has shied away from social media, not knowing the unbelievable power it generates and the reach it garners. Using Twitter and Facebook, and for some people even YouTube, can be a wonderful way to increase your audience. You want to always be creative, and most importantly engage readers in any way possible.
7. Simply write good content. This is a question some people have yet to even ask themselves: “Is my writing even any good?” The truth is, a lot of the people who start blogs have the right intentions, and maybe even the right ideas. However, flaws with their English or writing can eventually drive people away. Really be honest with yourself, and do whatever you can to get writing advice or even have someone else ghostwrite your content.
8. Take advantage of trackbacks. Like I mentioned before with guest blogging, a big key to increasing your online presence is linking to other trusted sites. Trackbacks are a great way to see who and how people are linking to the content you provide. By using this information along with linking strategies you can better devise a plan for getting people to come to your blog.
9. Be resourceful. This goes hand in hand with writing good content. Not only do you want your content to be riveting and captivating, but you also want it to have quality information. As was stated earlier, your blogging shouldn’t be all about you. It should be about helping others. So in helping others your content will be packed full of things that make readers come away from your blog glad they read it.
10. Ask questions. The biggest mistake you can have with a blog is people feeling like you’re preaching to them. Engage your readers! Make it a completely interactive experience. Make them feel like they are part of your blog. It doesn’t have to be just asking questions, in fact. Do whatever you can to have people ready to speak out, comment, suggest, or act in any way possible.
- How to Build Links to Your Blog – A Case Study (moz.com)
- 41 Creative Blog Ideas You Can Publish (weblogbetter.com)
- The REAL Benefits of Guest Blogging (seomoz.org)
- 7 Tips to Becoming a Successful Blogger (vistamediainc.com)
- Guest Blogging Do’s and Don’ts (business2community.com)
- 9 Blog Writing Tips (dynamichomebiz.wordpress.com)